What is Givat Haviva?
WORK
We work with companies of different sizes in very different market segments. From clothing stores to non-profit organizations: We create a marketing campaign specially tailored to your ideas, goals, budget and corporate culture. Our aim is that you achieve your goals.
HATS ON!
Living below the poverty line is difficult. In winter, when the temperature is below zero, it can be unbearable. On this campaign, we worked with local clothing stores and colleges to provide winter clothing for students. We opened a pop-up store in the mall selling clothes we got from local stores. Students could get clothing upon presentation of their student ID. The campaign attracted attention via Instagram, Snapchat and Facebook.
TO THE PROJECT WEBSITE
ANNABELLE
This international clothing manufacturer specializes in everyday clothing that is also suitable for leisure and sport. As part of our campaign, we therefore advertised ANNABELLE clothing in very different situations. We have set up presentation stands in the middle of areas that are heavily frequented by pedestrians, where passers-by could try out various funny "extreme sports". The participants were photographed (with their permission), the photos were shared and disseminated on social networks. This encouraged other interested parties to participate.
TO THE PROJECT WEBSITE
FOUR-BY-FOUR
Our campaign for the optics manufacturer FOUR-BY-FOUR, a company with social standards, made it possible to feel the joy of helping other people to have better eyesight. With every pair of glasses sold, the FOUR-BY-FOUR Foundation is supported, which provides disadvantaged people with free glasses. Part of the campaign was also a website that showed how visually impaired people perceive the world.
TO THE PROJECT WEBSITE
FRANGIPANI
FRANGIPANI, a manufacturer of surf clothing, has already hosted over a dozen international surf competitions. The company was looking for new possibilities for customer communication tailored to surfers. We created a campaign in which surf stars known through YouTube described their funniest surfing experiences in short videos. At the end of the videos, viewers were asked to tell their own experiences. This generated a remarkable response - with many shared experiences, an extreme distribution and a perfect brand image.
TO THE PROJECT WEBSITE
TRAVELWELL
This travel company specializes in delivering authentic travel experiences worldwide. In cooperation with professionals who like to travel and are always on the lookout for authentic experiences, we have developed authentic international experiences as part of our campaign in multi-sensory settings with music, food and foreign languages, for which customers did not even have to travel abroad. The campaign was extremely successful and brought TRAVELWELL over 1000 new subscribers to its monthly newsletter.
SPENDSWIFT
As a company for digital payments, we endeavored to find a new way of addressing customers. We found that his target group - young professionals aged 23 to 30 - have a different shopping behavior than their parents' generation. We identified the main areas of application for the product, e. B. bars, shopping centers, restaurants and shops, and installed portable “banks” there to show how much SPENDSWIFT makes payment transactions easier.